Showing posts with label Mulberry West. Show all posts
Showing posts with label Mulberry West. Show all posts

Sunday, September 16, 2012

The Sunday Seattle Times Features Mulberry West's Bedding in a Story: "Silk-filled Comforter a Functional Luxury"

Photo by Kristin Zwiers. Styled by Janna Lufkin.
Thanks to Ali Brownrigg-Roth for today's story on the eco-comfy comforters by fellow Starbucks alum Lana Abrams of Mulberry West. Touted for its natural anti-allergy attributes, and ability to regulate a body's temp (whether hot or cold), Lana's line is selling swiftly at Bellevue's The Sleep Store and at Bedrooms & More in Wallingford.  With national accounts as well, we're thrilled to see this NW brand taking off!  Thank you to Ali and check out the Mulberry West line here.

Tuesday, February 22, 2011

New Line of Bedding that Bed Bugs and Hot Flashes Hate: Mulberry West on NBC's San Antonio Living News Today


Mulberry West is launching a line of bedding that bed bugs hate and sleepers love. Its natural silk properties regulate a body's temperature, whether one runs hot or cold, plus there's something in it called Sericin that bed bugs really disdain (and that's inhospitable to dust mites too). Top it all off by a pure white hue that's so, so soft (nestled in 300 count cotton).

Take a look at our first media hit by clicking on blog title above: nearly five minutes on the Mulberry West collection from fabulous shop owner Cathy Haffner of Giorgio Gifts.

Thank you Cathy and WOAI TV! www.mulberrywest.net

Thursday, January 20, 2011

Mulberry West is a New Natural Bedding Line of Cotton Blankets & Comforters Filled with Top Line Mulberry Silk


Thrilled to be collaborating with my former in-house marketing cohort at Starbucks, Lana Abrams, to help her launch her new product line of bedding called Mulberry West. Lana's taken years to find the absolute best mulberry-grade silk to fill her blankets and comforters.
(None of that smelly low grade silk here-- we're talking gorgeous silk threads nestled inside 300 count cotton. What's the big deal? The silk is naturally dust, mildew and pest resistant ((take THAT bed bugs!!)) plus naturally regulates body temperatures for warm and cold climates, hot flashes from menopause, or swingin' hormones caused by pregnancy. And because it's a naturally woven fiber that makes a soft netting of cush inside the blankets and duvets, it doesn't shift around like goose down does.)

Click on blog title above to view the Mulberry West website and do head on over to friend us on Facebook and Twitter.
Stay tuned to hear: (1) who we secure as our first retail accounts (and send ideas my way) (2) plus to watch a pretty cool video of those nasty little bed bugs facing some of our bedding. Spoiler alert: you may never be able to sleep with down again.
Thanks for the opportunity Lana!
Photo by Kristin Zwiers.