Black Friday was a bright spot of the holiday week for us, as The Spellman Company helped host a Twitter Launch Party for our client Womentorz. Womentorz.com is Melinda Knight's new e-commerce site celebrating the brains of inventive women and featuring products made by them. Our associate Julie Bonn Heath did a terrific job leading the party with Resourceful Moms.
The results? Our party surpassed hundreds of other top trending subjects of the night, quickly gaining ground and going from the #10 spot to #8 in under one hour. What's that mean? Quite simply, that our buzz building attracted more than 3,400 mentions of Womentorz on Twitter and that the online conversations around the country and the globe.
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